Senior Frontend Engineer with a focus on growth and design. Building performant and accessible web experiences.

Latest Projects
KW Events
Focused on improving performance and stability through asset optimization and service workers, cutting load times in half. Set up Sanity as the central data source and collaborated with our platform and mobile teams to align on it as the shared source of truth. Worked closely with stakeholders to understand what users needed and translate that into the final experience.
KW Locations
Rebuilt this location finder from a slow WordPress site into a modern SvelteKit application. Moving everything to Netlify's edge network brought load times down from 4+ seconds to under a second. I also worked on SEO improvements to help more people find the platform organically.
KW Company Site
Rebuilt the corporate site from a legacy system to a modern headless architecture. The biggest challenge was migrating thousands of blog posts and articles while keeping everything running smoothly. Collaborated with marketing, design, and product teams throughout the project, handling UX design, data migration, development, and deployment.
KW Worldwide
Rebuilt the global site with proper multi-lingual support using Sanity's localization features. Designed new user flows and set up a system that supports a dozen languages with room to grow. Performance improved by 38% through improved accessibility and language support.
KW Thrive
Co-built this lead gen and value prop platform in WordPress. We prioritized performance from the start with caching and asset optimization. Planning to rebuild it in SvelteKit to take advantage of modern tooling and better performance.
FMG Suite Sites
Built custom websites for financial advisors on a white-label platform, working directly with clients to understand their needs. Used analytics to identify what was working and tested improvements to increase conversions. Also created an internal project management tool that helped streamline our workflow.
LU - Techology
Built an internal app marketplace to help university departments discover and adopt software more easily. The improved experience led to a 22% increase in software adoption. Also contributed to migrating legacy pages from ColdFusion to WordPress as part of a broader platform modernization.
About
I'm a Senior Frontend Engineer specializing in growth engineering: the intersection of frontend development, conversion optimization, and data-driven experimentation. With 7+ years of experience, I build web applications that combine strong technical fundamentals with a product-minded perspective.
My approach focuses on end-to-end ownership, from technical architecture to user experience design. I'm particularly passionate about headless CMS systems, performance optimization, and building tools that empower non-technical teams.